Here you can view a snapshot of the clients I’ve provided strategic copywriting and consultancy for. Just click on the logo to view an example of the content. Please contact me for further links to copywriting.
Branding, naming, tone of voice, copywriting
FloxMind (formerly Phinxt) is an advanced Robotics-as-a-Service company redefining how autonomous systems and adaptive intelligence work together. Their vision is to simplify the complex – connecting robotics, AI and data through one intelligent orchestration platform. For this project, I led a branding and tone of voice workshop, spearheaded the brand naming process, and developed both the brand guidelines and key messaging documentation, before applying across the new website.
Social media strategy & copywriting
Selling through a vast network of independent stockists, Toolbank, the parent brand of Get Kitted Out, is the leading wholesale distributor of hand and power tools, with its iconic ‘Get Kitted Out’ Christmas campaign now the largest in the industry. For the past three years, I have led the social media strategy and social copywriting for the campaign, as well as developing year-round SEO-driven blogs.
Tone of voice, brand guidelines, web copy
SpeedX is a last-mile logistics provider using technology and insight to drive speed, efficiency and reliability. At Shine Creative, I headed up a brand workshop, developing a new tone of voice and language for the brand, and crafting distinctive key messaging for use across their marketing materials. With this, I developed the copy for all key pages across the revamped website, including benefit and solution messaging.
Web copywriting
During my tenure at Builtvisible, following an in-depth content strategy project delivered by the team, I led the online copy creation and delivery for Scott Dunn, developing SEO-driven copy for a number of key pages including holiday types, as well as longform blog content.
Content strategy, optimisation and website copywriting
While at Builtvisible, I was a core part of the content and copy strategy team leading the Motors account (now Cazoo). I was responsible for writing strategic longform SEO-driven content to improve their visibility in search and enhance brand recognition and authority, particularly ahead of the EV boom.
Blog and web content
Writing thought-led blog posts, as well as helping shape the content of the main site.