https://emilycater.com/home daily 0.75 2018-05-17 https://emilycater.com/home/2018/5/17/vietnam-part-1-ho-chi-min-city-saigon-nha-trang-hoi-an monthly 0.5 2018-05-17 https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/1526564793940-X1G82XJJZ2VDU5O8OJXN/IMG_0771.JPG Home - Vietnam part 1 – Ho Chi Min City (Saigon), Nha Trang & Hoi An Can Tho https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/1526564886276-NJMQJROV17VV260E0OXU/IMG_0767.JPG Home - Vietnam part 1 – Ho Chi Min City (Saigon), Nha Trang & Hoi An Pancake making lesson https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/1526565168972-Q79WSS1OCA61JBR8RGBX/IMG_0810.JPG Home - Vietnam part 1 – Ho Chi Min City (Saigon), Nha Trang & Hoi An Vietnamese BBQ https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/1526565330882-LXMGZ3DC9D6BM22W6TWD/IMG_0838.JPG Home - Vietnam part 1 – Ho Chi Min City (Saigon), Nha Trang & Hoi An A few beers on the beach https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/1526565397972-CSALOY6OEBSHMRNVM3OR/IMG_0889.JPG Home - Vietnam part 1 – Ho Chi Min City (Saigon), Nha Trang & Hoi An Nha Trang - pic courtesy of Hannah G https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/1526565574674-98Q4SBT8V1P4IDSPUHUY/IMG_0916.JPG Home - Vietnam part 1 – Ho Chi Min City (Saigon), Nha Trang & Hoi An Han about to board another night train! https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/1526565811946-R97Z8DV2X24LXLLNQDEE/IMG_0940.JPG Home - Vietnam part 1 – Ho Chi Min City (Saigon), Nha Trang & Hoi An Beautiful Hoi An https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/1526565933084-95DP4ILG0X6TKX8G17IM/IMG_0944.JPG Home - Vietnam part 1 – Ho Chi Min City (Saigon), Nha Trang & Hoi An A couple having their wedding photos taken by the Japanese Bridge, Hoi An https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/1526566078184-0EUIQOYIT1RG8ALBDRA5/IMG_1007.JPG Home - Vietnam part 1 – Ho Chi Min City (Saigon), Nha Trang & Hoi An View from Marble Mountain https://emilycater.com/home/2018/3/14/cambodia-highlights-1 monthly 0.5 2018-03-14 https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/1521027698625-YI0W17DLTXBJV0UKYV30/P1000212.JPG Home - Cambodia Highlights Bracelets for children killed at the Cambodian Killing Fields. Very hard to swallow. https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/1521027870126-VC7V7P1IT28MCBPLN11K/P1000234.JPG Home - Cambodia Highlights A delicious homecooked meal just outside Phnom Penh at Mr Raj's house https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/1521028061782-19CE1UTBN22IWNR33SB6/P1000250.JPG Home - Cambodia Highlights Chilling on Bamboo Island, just off Sihanoukville in Cambodia. Remains to be one of my favourite beaches this trip so far. https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/1521028316976-0W18ADF7I7GSZEECEO5D/P1000244.JPG Home - Cambodia Highlights Another shot of the chilled Bamboo island, Cambodia. https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/1521028430663-WLC8POBNQ9QGUQPSU4DF/IMG_0621.JPG Home - Cambodia Highlights Tasty street food at the Cambodian/Vietnam border!! (No, I did not try it) https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/1521028569198-QH9DYMS7EIHWRIJN6AMB/IMG_0572.JPG Home - Cambodia Highlights Casual wild monkeys hanging around the temples near Angkor Wat. Not as cute as they look! https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/1521028693437-FJSF4TAV23W85UTTAN9Z/IMG_0605.JPG Home - Cambodia Highlights And of course we had to sample some culture of a different kind...the madness of a night out in Siem Reap's Pub Street. Temple Bar was a highlight :) https://emilycater.com/home/2018/2/6/angkor-wat-cambodia monthly 0.5 2018-02-11 https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/1518346597229-CY55Y8KN35W8FKUJ35AF/P1000130.JPG Home - Angkor Wat, Cambodia https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/1518346732290-7ZVY85QML3VSFVDS5DBZ/P1000171.JPG Home - Angkor Wat, Cambodia https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/1518346831315-QZXTDOGOQS16OUDBA9ZT/P1000138.JPG Home - Angkor Wat, Cambodia https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/1518346922657-XSZPY4JTTZ0TEZLMZB7D/P1000100.JPG Home - Angkor Wat, Cambodia https://emilycater.com/home/2018/1/31/a-day-in-bangkok-thailand monthly 0.5 2018-02-05 https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/1517843776535-ARA8XAZYLXW37PY40K3Z/P1000054.JPG Home - A Day in Bangkok, Thailand https://emilycater.com/home/2018/1/22/the-adventure-beginspacking-crisis monthly 0.5 2018-01-26 https://emilycater.com/home/2018/1/22/a-holiday-to-havana-na-na-na monthly 0.5 2018-01-22 https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/1516628379530-2VI5IG0Y5O4H18S9Y6QH/24862351_10155036501145986_718687568895577678_n.jpg Home - A holiday to Havana (na na na) https://emilycater.com/home/2018/1/17/a-day-in-vinales-cuba monthly 0.5 2018-01-22 https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/1516630479891-4ZZLIA07XE8B0XA6CITP/24852435_10155036489145986_8429408150720153941_n.jpg Home - A Day in Vinales, Cuba Vinales Town Centre https://emilycater.com/home/2017/11/12/havana monthly 0.5 2018-01-27 https://emilycater.com/home/category/Travel monthly 0.5 https://emilycater.com/home/category/Style monthly 0.5 https://emilycater.com/home/category/Food+%26+Drink monthly 0.5 https://emilycater.com/editorial daily 0.75 2026-09-13 https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/1548848131788-5GQFI411F87PX6T400X1/wgsn.jpg Editorial https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/1591265107425-2PL2Q6MXO5OER3H7J686/flightcentre.jpg Editorial https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/1713259150953-V128A0OJ5H07LKPMPNL8/netmums.png Editorial https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/1590671081248-I07Y3FNMNR6T2MT34COI/liam-mckay-VHWyqXsWHg0-unsplash.jpg Editorial - A Design guide to Lisbon https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/1590671965447-54MI3TQ4EBQ1RJJ4HWR9/febiyan--hwDGRQzAeM-unsplash.jpg Editorial - Copenhagen city guide https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/1590672700377-Z25UW3FT9MAOF0ZW3V55/brad-o-reilly-ruPnRW5THac-unsplash.jpg Editorial - FIELD DAY: WOMEN’S STREET STYLE https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/1590671234119-YKZFRMG9Y2GXFA203O8M/david-svihovec-QXz_1KjsLyo-unsplash.jpg Editorial - A DESIGN GUIDE TO IBIZA https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/1590672022619-7AYL08YXOVZG9FI8A4Z4/jonathan-chng-7_WyzplsaSE-unsplash.jpg Editorial - THE LATEST LONDON GUIDE https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/1590672796079-WWKF4SP3DQ2GE3OA6G7L/richard-gazon-9s2APFjY1XY-unsplash.jpg Editorial - FIELD DAY: MEN’S STREET STYLE https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/1590665003702-9XMK7KBBR3RS1O58BJQ8/Safari.jpg Editorial - 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A GUIDE TO Wildlife Watching in Borneo https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/1590667033874-Y6FIIJUIZFVS7WDGKB03/ps-planning-a-round-the-world-trip.jpg Editorial - How to Travel Around The World https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/1590667395877-NGHKVKBSRF5XKWOJRUW0/waterfront-ps.jpg Editorial - Top Things to Do in Cape Town's Waterfront https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/1590666858851-0TPLLUEY1T02EHBPZ8T4/ps-solo-female-backpacker.jpg Editorial - Top Tips for Solo Female Travellers Exploring Southeast Asia https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/1590673214896-AYK8H7BZPAP6K2ZWRX8G/kricket-x-malaysia-airlines-taste-tour-black-pepper-crab-2-ps.jpg Editorial - Discovering the Flavours of Malaysia https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/a4ffb8ef-50f2-45b7-8387-a13e38debaed/mother+and+doctor.jpeg Editorial - PRE-ECLAMPSIA IN PREGNANCY https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/1713263855749-Y9ZRPMHG01RA5TA2NC49/image-asset.jpeg Editorial - stress in pregnancy https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/1713260297529-RSI7BC6S04JP6UVF4XAX/image-asset.jpeg Editorial - The 6 best sports in pregnancy https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/1713260008543-A7081OEMQAKTXXBUB60W/image-asset.jpeg Editorial - what is the keto diet? https://emilycater.com/welcome daily 1.0 2024-04-16 https://emilycater.com/back-soon daily 0.75 2019-01-29 https://emilycater.com/contact-past daily 0.75 2018-01-09 https://emilycater.com/about daily 0.75 2026-09-13 https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/1515593395390-9OCBE4TWJMM38A60HS99/229237_10151041074390986_515721167_n.jpg About https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/1515530243508-HAT5OBLF1RB8NNRM8PXV/17554149_10154326310640986_4167564331973102137_n.jpg About https://emilycater.com/portfolio-past daily 0.75 2019-01-29 https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/1532032661392-73ZXBNX6LZ76VEVS6R3N/chile-1509632214.jpg Portfolio - Top 9 Travel Destinations for 2018 HARPER'S BAZAAR / Jan 03, 2018 https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/1515116954582-LYLHLNEQI76550TXEPP5/OX_FRAOH_002-1024x683.jpg Portfolio - Moxy, Frankfurt East WGSN / Oct 25, 2017 https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/1515117515609-HZHPF3X6L1G59ZGTJZXD/SW4_main_stage_2016.jpeg Portfolio - SW4 Festival 2017 WGSN / Aug 21, 2017 https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/1515117821147-OROH5FQM83DETBBZSVIM/o-IBIZA-facebook-1024x512.jpg Portfolio - Summer 2017 Ibiza travel WGSN / Aug 08, 2017 https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/1515117894538-TQ23HN16SLQT51UW4S22/Copyright_SohoHouseBarcelona_2016Launch_16-1024x683.jpg Portfolio - Soho House Barcelona WGSN / Jun 05, 2017 https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/1515114768299-4Z1ZZYQCBN6CX9CY7U7W/isla-holbox-hammock.jpg Portfolio - It’s All About Isla Holbox, Mexico SUITCASE MAG / Feb 9, 2017 https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/1515116724288-KAAEPEFEX0NY9NNHBDGQ/copenhagen-1.jpg Portfolio - The Cool Guide to Copenhagen SUITCASE MAG / Jan 10, 2017 https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/1515118329828-AYDTON9W8XQYM4VMEFEQ/2015-09-18-1442561768-409048-pamhoggaw14-thumb.jpg Portfolio - Fashion Scout HUFFPOST / Sep 17, 2016 https://emilycater.com/contact daily 0.75 2026-09-13 https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/65241535-de3a-4ef1-b7c6-a48dacddde3a/IMG_3891.JPG Contact https://emilycater.com/copywriting daily 0.75 2026-09-13 https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/1557479702126-HT6FHETMGJU9YXSDAQHQ/current.jpg COPYWRITING https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/271ef7ab-d799-432d-b96a-8df5dc914f06/floxmindlogofinal4.webp COPYWRITING - Branding, naming, tone of voice, copywriting FloxMind (formerly Phinxt) is an advanced Robotics-as-a-Service company redefining how autonomous systems and adaptive intelligence work together. Their vision is to simplify the complex – connecting robotics, AI and data through one intelligent orchestration platform. For this project, I led a branding and tone of voice workshop, spearheaded the brand naming process, and developed both the brand guidelines and key messaging documentation, before applying across the new website. https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/7303699f-fa7d-4fb5-827e-031bca4f17f1/TB+1136+GKO+Instagram+profile+logo+1000x1000px.jpg COPYWRITING - Social media strategy & copywriting Selling through a vast network of independent stockists, Toolbank, the parent brand of Get Kitted Out, is the leading wholesale distributor of hand and power tools, with its iconic ‘Get Kitted Out’ Christmas campaign now the largest in the industry. For the past three years, I have led the social media strategy and social copywriting for the campaign, as well as developing year-round SEO-driven blogs. https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/196af4da-df00-478e-97c7-9c491ec74844/Speedx_top2.webp COPYWRITING - Tone of voice, brand guidelines, web copy SpeedX is a last-mile logistics provider using technology and insight to drive speed, efficiency and reliability. At Shine Creative, I headed up a brand workshop, developing a new tone of voice and language for the brand, and crafting distinctive key messaging for use across their marketing materials. With this, I developed the copy for all key pages across the revamped website, including benefit and solution messaging. https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/0c1eeb06-1098-4ef0-8352-79a8c287d372/Scott_Dunn_With_Tern_CMYK_Green1.webp COPYWRITING - Web copywriting During my tenure at Builtvisible, following an in-depth content strategy project delivered by the team, I led the online copy creation and delivery for Scott Dunn, developing SEO-driven copy for a number of key pages including holiday types, as well as longform blog content. https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/af649ce5-6b2b-44c6-a79b-8c70fbc5d3a7/Motors.png COPYWRITING - Content strategy, optimisation and website copywriting While at Builtvisible, I was a core part of the content and copy strategy team leading the Motors account (now Cazoo). I was responsible for writing strategic longform SEO-driven content to improve their visibility in search and enhance brand recognition and authority, particularly ahead of the EV boom. https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/dbb6678f-40ae-4bf4-a794-dcde40e36aaf/builtvisible-logo.webp COPYWRITING - Blog and web content Writing thought-led blog posts, as well as helping shape the content of the main site. https://emilycater.com/portfolio daily 0.75 2019-05-16 https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/1550268517197-JS0KHH154YGI06IJX7IQ/trivago.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/1558010537016-RSELQ5BFKV2WRO0GSZVW/copywriting.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5a086cd3e45a7c76b8a02257/1558010585993-GS0PFCP3WS5FH4PATMDD/editorial.jpg Portfolio